Seo Ye Ji’s Agency Issues a Statement Regarding Compensation for Damages in Advertisement Lawsuit

Following the court’s ruling on the case brought by a brand against Seo Ye Ji and her agency, Seo Ye Ji’s agency released a statement.

Hello, this is GOLDMEDALIST.

We would like to provide an official statement concerning the damages lawsuit related to Seo Ye Ji’s advertising activities.

On November 10, GOLDMEDALIST and Seo Ye Ji confirmed that the accusations brought against her in the lawsuit filed by Yuhan Care regarding school violence, etc. were unproven. However, it’s important to note that, owing to the loss of trust from the advertisers resulting from the raised allegations, we were required to partially refund the model fees in accordance with the contract.

Correspondingly, we would like to emphasize that the suspicions against Seo Ye Ji are not true, and considering the legal resolution of the matter, we ask for your understanding in refraining from baseless accusations and indiscriminate criticism against her.

Thank you.

Seo Ye Ji previously dealt with issues in 2021 pertaining to her previous relationship with Kim Jung Hyun, claims of violence in schools, and other things. This prompted Yuhan Care, a company that had a deal with Seo Ye Ji to use her as the face of their nutritional supplements and had paid her agency 450 million won (about $347,670) in model fees in the middle of 2020, to request the cancellation of the agreement.

Due to the contract’s explicit provisions prohibiting the ad models from engaging in activities that would damage their reputation as public figures, they filed a lawsuit against Seo Ye Ji and her agency, alleging breach of contract. They also demanded penalty and compensation totaling 1.275 billion won, or roughly $983,030.

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Legal circles report that on November 16, Seo Ye Ji was found not guilty of any fines or damages resulting from the purported breach of contract against the brand by the Seoul Central District Court Civil Conciliation Division 25. Nonetheless, as the contract stipulated that “If the advertisement is canceled after the model fee has been paid, 50% of the model fee shall be refunded,” the court acknowledged that it was the party’s obligation to return half of the fees in the event of a contract termination. Consequently, the agency has been ordered by the court to give Yuhan Care 225 million won, or roughly $173,840.

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